I joined my first MLM because I wanted to make money. I’m sure that you did as well. If you want to get paid then you want to be a professional.
Professionals Vs Amateurs
The difference that separates professionals from the amateurs in ANY profession is money. The professional network marketer makes money and the amateur network marketer spends money.
It doesn’t matter what job or hobby it is. The professional gets paid and the amateur pays. Think about it. The professional golfer can make millions getting paid to play golf. The amateur golfer will spend thousands and in some cases 10’s of thousands in travel, golf clubs, training, green fees and other expenses.
There are many things that really separate the amateurs and the professionals in Network Marketing and I can’t go through all of them in one blog post but I can certain point out 2 big ones.
Convincing vs Sorting
Professionals sort their prospects instead of convincing their prospects. I actually made another blog post called the call curse of convincing. (http://kennysantos.com/the-curse-of-convincing-why-you-dont-want-everyone-to-join-your-team/)
If you have to convince them to join, you’ll have to convince them to work.
You don’t want someone on your team that is unwilling to work. You want someone that is coachable, willing to roll up their sleeves and take action.
So the professional looks for that type of person. They ask a question to see if their prospect is even open to looking at something new. If they aren’t open, then talk to another person. They understand the leverage of talking to more people and learning their prospecting ratio. There are actually 3 things that happen when you learn your prospecting ratio. If you want to what they are they check out this blog post that I wrote about 3 months ago. (http://kennysantos.com/something-magic-happens-when-you-know-this/)
The amateur on the other hand doesn’t understand this. They don’t talk to enough people and when they do, they say too much. They try to convince people that are not interested. They nag people.
If someone isn’t interested, instead of talking to the next person they spend all of their time talking about how beneficial network marketing is or how the company is awesome because it’s ground floor or has break through product. They use a lot of hype and instead of pulling the prospects closer it actually pushes them away. Since the amateur does a lot of convincing to get people to join their team, they have a very high attrition rate.
If you want to learn what to say to prospect to find out if someone is even interested in network marketing the get the free audio download of “Network Marketing Questions That Work.” You’ll be able to steer the conversation and get the right prospects to chase you and WANT to know more details about your business.
Compete vs Empower
The amateur network marketer will have an argument with other network marketers. Especially if the other network marketer is part of a different company. They will argue about who has a better comp plan, who has a better product, who has a better company.
If there are any prospects looking and listening, it’s a big turn off.
The professional network marketer sees other network marketers as colleagues. Instead of arguing and competing with each other, they help each other. They may buy products from other MLM companies. They will refer prospects to other network marketers if they feel like it’s a better fit. They don’t think in scarcity, they think in abundance. They don’t compete with other network marketers, they compete against themselves.
“When you compete against everyone else, no one wants to help you. When you compete against yourself, everyone wants to help you.”
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If you don’t know how to get momentum and if you don’t work your business with the specific steps to gain momentum then you’ll get very frustrated.
That’s why most 95% of Network Marketers quit!
Click on this link to get a FREE Audio mp3 telling you how to start the momentum process in as little as 48 hours! http://kennysantos.com/momentum/
The Curse of Convincing: Why You Don’t Want Everyone To Join Your Team
Something Magic Happens when you know this…
How we interact with people in other MLMs