Nowadays, people do not buy products or services in the same way that they used to in past. Earlier there were less number of competitors in the market and it was very easy to triumph in an industry. People did not have difficult choices to make when they were in the market to buy products. But these days there are thousands of brands trying to sell the same product to same target market. The overwhelming number of brands make it difficult for buyers to determine which is the best product. Soon it became a matter of services and values which the brand offers, decides the best product in market. The earlier marketing was all about literally shouting at people through television commercials to buy products but now it hardly works. These days people are more concerned to find out the exact worthiness of particular product before actually buying it. All these facts cause marketers to think twice before placing their marketing strategy on play.
For an industry like network marketing, the fact remains the same. But unfortunately, it seems still many network marketing businesses follow out-dated concepts as their marketing principles. Many off-line network marketing methods are outdated specially when it comes to recruiting. As for example meetings and presentations for prospects hardly provide satisfactory results. People do not appreciate sales person who appear at their door step and desperately trying to sell products. Instead, people visit online, read reviews, get feedback through social media and forums and analyze particular product/service before making a purchase. It is just the time for MLM businesses to adapt current trend and demand in order to survive in highly competitive and dynamic market which is focusing more on internet.
MLM businesses should give or teach knowledge on marketing, current trends, social media for their downline members. It is a win-win solution for both the sides. You help your downline to expand their business and ultimately it has significant impact on your network marketing business growth. Social media training is very important and nowadays, it is not only about creating a Facebook page for the business and getting likes or shares. There are powerful, in fact better social media solutions than Facebook (like instagram.com, pinterest.com) which depends on the industry and various factors. Online should be the primary source of getting more sales and generating leads for the MLM business and therefore, having website is unavoidable also go for system tool for Multilevel Marketing is vital to manage the tasks efficiently.